People annoyed by ads based on search history in selected countries worldwide 2024

When it comes to the people annoyed by ads based on search history in selected countries worldwide, Serbia ranks the highest in this list. 45 percent of consumer in Serbia share this attitude. Following in the second place is the Netherlands, while Brazil can be found at the bottom of the ranking.
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Share of people getting annoyed by ads based on search history in 56 countries & territories worldwide, as of February 2024

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Number of respondents

460 to 10,046 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with? It annoys me when I receive online ads based on my search history?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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