Distribution of global advertising spending in 1st quarter 2013 and 1st quarter 2014, by industry sector

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Q1 2013Q1 2014
FMCG20.1%20.3%
Entertainment13.3%13.6%
Industry and services11.5%11.3%
Media9.3%10.1%
Automotive9.3%9.5%
Healthcare7.9%8.4%
Financial6.4%6.6%
Durables5.7%5.5%
Telecommunications6%5.1%
Distribution5.4%4.8%
Clothing and accessories3.3%3.1%

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Description Source More information
The graph above depicts the distribution of global advertising spending in the first quarter of 2013 and the first quarter 2014, by industry sector. In the presented period, fast moving consumer goods (FMCGs) registered a minor increase - from 20.1 percent in Q1 2013 to 20.3 percent in Q1 2014.
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Release date
July 2014
Region
Worldwide
Survey time period
Q1 2013 and Q1 2014
Special properties
based mainly on published rate cards
Supplementary notes
Data for Q1 2013 comes from an earlier publication.

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