China's short-form video platform Douyin is the leading global revenue generator in social commerce, with estimated revenues approaching 200 billion U.S. dollars in 2024. Despite its growing popularity, the international version of the app, TikTok, continues to lag considerably behind its Chinese counterpart, projecting revenues of over 20 billion dollars that same year. WeChat, also of Chinese origin, is in second place worldwide, with estimated revenues of almost 152 billion U.S. dollars. Meanwhile, Meta is betting on social commerce through Facebook and Instagram, projecting combined revenues of around 94 million dollars.
Highest revenue-generating platforms in social commerce worldwide in 2024
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Statista. (March 8, 2024). Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/forecasts/1455915/social-commerce-platforms-revenue-worldwide
Statista. "Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars)." Chart. March 8, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/forecasts/1455915/social-commerce-platforms-revenue-worldwide
Statista. (2024). Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/forecasts/1455915/social-commerce-platforms-revenue-worldwide
Statista. "Highest Revenue-generating Platforms in Social Commerce Worldwide in 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/forecasts/1455915/social-commerce-platforms-revenue-worldwide
Statista, Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1455915/social-commerce-platforms-revenue-worldwide (last visited September 01, 2024)
Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars) [Graph], Statista, March 8, 2024. [Online]. Available: https://www.statista.com/forecasts/1455915/social-commerce-platforms-revenue-worldwide