U.S.: e-commerce revenue per user 2018-2027

The average revenue per user (ARPU) in the e-commerce market in the United States was forecast to continuously increase between 2023 and 2027 by in total 1,711 U.S. dollars (+46.49 percent). After the fourth consecutive increasing year, the revenue per user is estimated to reach 5,391.11 U.S. dollars and therefore a new peak in 2027. Notably, the average revenue per user (ARPU) of the e-commerce market was continuously increasing over the past years.Find further information concerning the e-commerce market by looking at key market indicators in countries similar to the United States number of users in Canada and user penetration in Mexico.

Revenue per user of the e-commerce market in the United States from 2018 to 2027 (in U.S. dollars)

Characteristic	Average revenue per user in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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