• Digital Market Outlook: UK social media ad spend by device 2025

The mobile social ad spending in the United Kingdom is expected to grow from 4.66 billion U.S. dollars in 2020 to approximately 8.56 billion in 2025. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Social media advertising spending in United Kingdom (UK) from 2017 to 2025, by device (in million U.S. dollars)

Characteristic	Desktop	Mobile
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Release date

October 2021

More information

Region

United Kingdom

Survey time period

2017 to 2020

Supplementary notes

* Forecast - data as of October 2021.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social media advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.
Further information on methodology can be found here.
Data is shown using current exchange rates. The replacement of the 2017 constant exchange rate with current exchange rates was carried out in October 2021.