• Digital Market Outlook: UK social media ad revenue by device 2024

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The graph presents the social media advertising revenue in the United Kingdom (UK) from 2017 to 2019, and provides a forecast thereof until 2024, broken down by device. Mobile social ad revenue in the UK is expected to grow from 2.27 billion U.S. dollars in 2017 to approximately 5.62 billion in 2024. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Social media advertising revenue in United Kingdom (UK) from 2017 to 2024, by device (in million U.S. dollars)

	Desktop	Mobile
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Sources

Release date

July 2020

More information

Region

United Kingdom

Survey time period

2017 to 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.