Share of total social media advertising audience Vietnam 2020, by age and gender

As of January 2020, advertising across Facebook, Instagram and Facebook Messenger has reached 16.5 percent of females and 18 percent of males among users aged between 25 and 34 years. At that time, Facebook was the most used social media platform.

Age and gender breakdown of advertising audience across Facebook, Instagram and Facebook Messenger in Vietnam as of January 2020

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Sources

Release date

February 2020

Region

Vietnam

Survey time period

January 2020

Special properties

based on active users of Facebook, Instagram and/or Facebook Messenger

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Statistics on "Digital advertising in Vietnam"

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