Main factors for negative opinion K-beauty products in the U.K. 2021

Published by
Nina Jobst,
Feb 16, 2022
According to a survey on Korean cultural content in 2021 in the United Kingdom, around 23 percent of the respondents stated that political or diplomatic issues with Korea was the main negative influence on consumers' impression of Korean beauty products.

Main negative influence on consumers' impression of Korean beauty products in the United Kingdom in 2021

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Release date

February 2022

Region

South Korea, United Kingdom

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

160 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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