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Artificial Intelligence: areas of use by retailers in the UK 2019

In the United Kingdom, retailers are inevitably using Artificial Intelligence (AI) technologies to help with data and analytics in their business. The use of AI in e-commerce was also widely adopted at 83 percent, while 77 percent of UK retailers were deploying AI tech in customer services such as chatbots. From a supply chain perspective, AI was adopted only by half of the UK retailers surveyed in this study. 57 percent of retailers benefitted from AI in warehousing stock management area, while warehousing robotics and logistics were only adopted by less than half of retailers as of 2019.

Leading ten areas retailers are using Artificial Intelligence (AI) in their business in the United Kingdom (UK) as of 2019*

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Release date

June 2019


United Kingdom

Survey time period


Number of respondents


Special properties

C-suite and managers**

Supplementary notes

* Artificial Intelligence in this statistic refers to the use of algorithms, machine learning and deep learning technologies.

** UK retailers with an annual turnover of more than 50 million GBP; in c-suite and management roles in bricks and mortar (15%), E-commerce (23%), and multichannel (62%) businesses.

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Statistics on "Retail technology in the United Kingdom (UK)"

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