Share of consumers taking action to limit sharing personal data in the UK 2019 by age

Consumers aged between 16 and 24 are the most conscious when it comes to controlling their data going to companies, as revelaed in a survey conducted in 2019. According to survey results, 32 percent of respondents from younger age groups stated that took actions to limit the amount of data they shared with companies. Consumers aged 35-44 were rather lax about their sharing their personal data, with 62 percent of them saying they did not take any action within the last 12 months to limit their personal data sharing.

Sharing personal data: have you taken action over the last 12 months to limit the amount of data you share with companies?*

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Sources

Release date

July 2019

Region

United Kingdom

Survey time period

2019

Special properties

UK consumers*

Supplementary notes

* This question was phrased by the source as follows: "Have you taken action over the last 12 months to limit the amount of data you share with companies such as adjusting setting on your mobile phone or privacy settings on social media sites?"

** The source did not provide information as to methodology followed in this research or the date of survey.

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Statistics on "Retail technology in the United Kingdom (UK)"

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