Data privacy: share of reasons UK consumers find GDPR important in 2018

In the United Kingdom, consumer concerns around use of personal data by companies centered on more accountability from the side of the companies, according to a survey conducted among internet users in the UK. 58 percent of respondents said they thought companies should be held accountable in the case of data misuse. Another 34 percent of consumers who took part in the survey said they wanted to see transparency on marketing and advertising practices carried out by companies.

UK consumers: which reasons best describe why you think GDPR is important?

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Release date

May 2018


United Kingdom

Survey time period

April 27, 2018 to May 12, 2018

Number of respondents

1,500 respondents

Age group

16 years and older

Special properties

UK adults*

Supplementary notes

* Internet users aged 16-64 who were aware of the GDPR.

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Statistics on "Retail technology in the United Kingdom (UK)"

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