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Sharing personal data: incentives for consumers in the UK 2019

In the United Kingdom, more than 50 percent of consumers said financial rewards were an incentive for them to share their personal data with companies, according to a survey conducted on digital retail in 2019. The second most popular consumer incentive was free products and services offered by companies in exchange for data. The least influential offers for consumers were charity donations and personalized services, as stated by 43 and 38 percent of respondents respectively.

Consumer incentives for sharing personal data with companies in the United Kingdom (UK) in 2019*

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Release date

July 2019


United Kingdom

Survey time period


Special properties

UK consumers*

Supplementary notes

* This question was phrased by the source as follows: "How likely would you be to share your personal information in exchange for each of the following incentives?"

** The source did not provide information as to methodology followed in this research or the date of survey.

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Statistics on "Online privacy in the United Kingdom (UK)"

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