Share of UK retailers using the geolocation function on mobile 2016-2018

This statistic displays the share of multichannel retailers that utilize geolocation functionality on mobile in the United Kingdom (UK) from 2016 to 2018. In 2018, 62 percent of UK retailers had geolocation functionality on their mobile websites. In 2016, less than half of the UK retailers geolocated their mobile users.

Geolocation: share of retailers using the function on mobile in the United Kingdom (UK) from 2016 to 2018*

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Release date

February 2019


United Kingdom

Survey time period

2016 to 2018

Number of respondents


Special properties

UK multichannel retailers

Supplementary notes

* Data for the years 2016 and 2017 are taken from previous reports published by the same source.

The list of retailers analyzed in these reports was compiled so as to include those that have a UK presence, sell online, have a transactional mobile site and sell in physical stores.

Number of multichannel retailers taken into consideration for each year was as follows:
2016: 158 retailers
2017: 185 retailers
2019: 200 retailers

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Statistics on "Retail technology in the United Kingdom (UK)"

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