Data integration rate of organizations in Europe in 2019 by channel

In Europe, organizations across industries such as retail and financial services have still some way to go when it comes to customer data integrations across channels. A survey conducted in selected European countries in 2018 showed that between 34 and 48 percent of organizations were able to integrate customer data "very well" across phone, web, mobile and social channels.

Rate of customer data integration across organizations* in Europe in 2018, by channel

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Release date

July 2018



Survey time period

June 2018

Number of respondents


Supplementary notes

* Industry breakdown of organizations considered in this study is as follows: Retail online and offline: 23% Banking, Financial Services and Insurance: 20% Travel/Hospitality: 18% Marketing and Advertising: 15%

European countries this study refers to are the United Kingdom, Germany, France, the Nordics and the Netherlands.

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Statistics on "Retail technology in the United Kingdom (UK)"

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