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Share of online turnover Western Europe 2016-2018, by channel

Share of online turnover in Western Europe from 2016 to 2018, by sales channel*

by Tugba Sabanoglu, last edited Jul 22, 2019
Share of online turnover Western Europe 2016-2018, by channel This graph presents the share of online turnover in selected Western European countries from 2016 to 2018, sorted by sales channel. In 2018, click & mortar turnover caught up with pureplay online retailers, representing 51 percent of all online turnover. Unlike pureplay online retailers, click & mortar sales channel combines physical and online retailing. In 2016, only 42 percent of all online turnover was generated through this channel.
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Share of online turnover in Western Europe from 2016 to 2018, by sales channel*

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