Try our corporate solution for free!
(212) 419-8286

In-store experience: digital technologies retailers deploy in Europe in 2019

Among multichannel retailers around Europe, offering customers a satisfying digital in-store experience was taken quite seriously. More than three-fourths of European retailers were already using interactive digital screens inside stores. More advanced in-store innovations such as invisible payment options as made available by Amazon Go, or smart fitting rooms were not yet adopted, but likely to be rolled out in the coming year by over 30 percent of retailers. Augmented Reality (AR) or Virtual Reality (VR) technologies were still taking baby steps in stores, but over 50 percent of retailers were either trialing or would trial these innovations in the upcoming year.

Share of digital in-store technologies retailers are using in Europe in 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2019



Survey time period

1st quarter 2019

Number of respondents

100 respondents

Special properties

Directors of commerce*

Method of interview

Telephone interview

Supplementary notes

Respondents in this survey were identified as "Directors of Commerce from across Europe" by the source without further information as to the specific countries they are based in.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Retail technology in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.