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Latin America: digital ad spend share in 2020, by country

In 2020, digital advertising spending in Brazil is expected to take 40.4 percent of the total ad spend. In Mexico, the share is projected to amount to 48.7 percent.

Share of digital in advertising spending in selected countries in Latin America in 2020

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Release date

July 2020



Survey time period

June 2020

Special properties

forecast /

Supplementary notes

Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes classifieds, display (banners/static display, rich media, sponsorship and video, including advertising that appears before, during or after digital video content in a video player), search (paid listings, contextual text links and paid inclusion), in-game advertising, newsletter advertising and email.

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Statistics on "Digital advertising in Latin America"

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