Digital advertising spending was expected to take 43 percent of total ad spending in Latin America in 2020. The share of digital ad spending was projected to reach 48 percent in Brazil, 43 percent in Mexico, and 27 percent in Colombia.
Share of digital in advertising spending in selected countries in Latin America in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Magnaglobal. (December 7, 2020). Share of digital in advertising spending in selected countries in Latin America in 2020 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/1028601/latin-america-share-digital-ad-spend/
Magnaglobal. "Share of digital in advertising spending in selected countries in Latin America in 2020." Chart. December 7, 2020. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/1028601/latin-america-share-digital-ad-spend/
Magnaglobal. (2020). Share of digital in advertising spending in selected countries in Latin America in 2020. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/1028601/latin-america-share-digital-ad-spend/
Magnaglobal. "Share of Digital in Advertising Spending in Selected Countries in Latin America in 2020." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/1028601/latin-america-share-digital-ad-spend/
Magnaglobal, Share of digital in advertising spending in selected countries in Latin America in 2020 Statista, https://www.statista.com/statistics/1028601/latin-america-share-digital-ad-spend/ (last visited May 21, 2022)
