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Use of location data among marketing professionals in the United States as of May 2019, by channel
Location data usage by marketing professionals in the U.S. 2019, by channel
In May 2019, 81 percent of surveyed mobile marketers in the United States said they were using location data on mobile devices, and 75 percent said they were planning to do so in the following 12 months.
Use of location data among marketing professionals in the United States as of May 2019, by channel
Currently useWill use in the next 12 months
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Sources

Release date

June 2019

Region

United States

Survey time period

April 11 to May 5, 2019

Number of respondents

700 respondents

Special properties

among mobile marketers

Supplementary notes

Question: "Do you expect your use of location data for the following to decrease, stay about the same, or increase in the next 12 months?"

Location data usage by marketing professionals in the U.S. 2019, by channel
In May 2019, 81 percent of surveyed mobile marketers in the United States said they were using location data on mobile devices, and 75 percent said they were planning to do so in the following 12 months.
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