Digital Market Outlook: U.S. social media ad spend per internet user by device 2028

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Social Media Advertising Mobile, which has the highest value of 229.15 U.S. dollars.

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Social media advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars)

Characteristic	Social Media Advertising Mobile	Social Media Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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