Share of K- beauty products from beauty products of Indonesian male respondents 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 43 percent of male respondents in Indonesia who used Korean beauty products, said that such products made up 25 to 50 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years.
