Ye Si, a Chinese fashion blogger, reached and audience of 8.6 million people on social media, the highest number among the luxury lifestyle influencers in China as of the first quarter of 2018. To raise brand awareness, many international luxury brands have commissioned these fashion influencers in online advertising campaigns.
Number of audience reached by the major luxury lifestyle influencers in China as of 1st quarter 2018
(in millions)
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SERMO. (April 15, 2018). Number of audience reached by the major luxury lifestyle influencers in China as of 1st quarter 2018 (in millions) [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/1045383/china-leading-luxury-lifestyle-influencers-audience-reach-number/
SERMO. "Number of audience reached by the major luxury lifestyle influencers in China as of 1st quarter 2018 (in millions)." Chart. April 15, 2018. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/1045383/china-leading-luxury-lifestyle-influencers-audience-reach-number/
SERMO. (2018). Number of audience reached by the major luxury lifestyle influencers in China as of 1st quarter 2018 (in millions). Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/1045383/china-leading-luxury-lifestyle-influencers-audience-reach-number/
SERMO. "Number of Audience Reached by The Major Luxury Lifestyle Influencers in China as of 1st Quarter 2018 (in Millions)." Statista, Statista Inc., 15 Apr 2018, https://www.statista.com/statistics/1045383/china-leading-luxury-lifestyle-influencers-audience-reach-number/
SERMO, Number of audience reached by the major luxury lifestyle influencers in China as of 1st quarter 2018 (in millions) Statista, https://www.statista.com/statistics/1045383/china-leading-luxury-lifestyle-influencers-audience-reach-number/ (last visited August 11, 2022)
