Most effective media for drive-to-store retail advertising worldwide 2019

In a global survey conducted in 2019 among retail marketers, 63 percent of respondents indicated that social media was the most effective medium for drive-to-store advertising, while 39 percent said the same about TV.

Most effective media and channels for drive-to-store advertising according to retail marketers worldwide as of June 2019

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Sources

Release date

June 2019

Region

Worldwide

Survey time period

June 2019

Number of respondents

400 respondents

Special properties

among retail marketers

Method of interview

Online survey

Supplementary notes

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Statistics on "Mobile marketing and advertising worldwide"

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