China: overseas presence of the Chinese companies in the world 2019

According to Milward Brown's BrandZ China Top 100 ranking in 2019, the Chinese consumer and commercial drone producer DJI had around 80 percent of business presence outside of China. The top five Chinese brands based on overseas presence were all from technology industry, indicating the rising awareness of the Chinese technology brands worldwide.

Share of presence overseas of the leading Chinese brands in BrandZ China Top 100 ranking in 2019

Characteristic	Share of overseas presence
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Release date

May 2019

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Region

China

Survey time period

2019

Method of interview

Online survey

Supplementary notes

The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.

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