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Key department store operators' plans to change direct sales share in China for 2021

According to a survey conducted among key department operators in China, around 49 percent of the surveyed enterprises said they had plans to increase their direct sales business proportion in the next one year. Meanwhile, only 3.4 percent of respondents intended to decrease their direct sales share.

Share of key department store operators in China who have plans to change the proportion of direct sales business in the next 12 months as of March 2021

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Sources

Release date

March 2021

Region

China

Survey time period

March 2021

Number of respondents

82 domestic department store operators

Supplementary notes

Percentages may not total 100 due to rounding.

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Statistics on "Direct selling market worldwide"

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