In 2018, for holiday shoppers in Sweden online was the main source of inspiration and discovery for Christmas gift ideas. According to the results of a consumer survey, compared to 57 percent of respondents who went online looking for Christmas gift ideas, physical stores was utilized by 52 percent of respondents.
Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018
Characteristic
Share of respondents
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Facebook. (November 8, 2019). Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook. "Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018." Chart. November 8, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook. (2019). Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook. "Main Discovery or Inspiration Channels of Gift Shoppers during The Festive Season in Sweden in 2018." Statista, Statista Inc., 8 Nov 2019, https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook, Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018 Statista, https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/ (last visited July 27, 2024)
Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018 [Graph], Facebook, November 8, 2019. [Online]. Available: https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/