Festive season gift inspiration channels in Sweden 2018

Published by
D. Tighe,
Jan 4, 2021
In 2018, for holiday shoppers in Sweden online was the main source of inspiration and discovery for Christmas gift ideas. According to the results of a consumer survey, compared to 57 percent of respondents who went online looking for Christmas gift ideas, physical stores was utilized by 52 percent of respondents.

Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018

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Release date

November 2019

Region

Sweden

Survey time period

2018

Number of respondents

1,500 Respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents who answered yes to "will you be or have you been shopping during the 2018 Christmas season, whether it is for you or someone else?"

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Overview

4

Sales events

8

Shopping channel preference

4

Spending behavior

6

Shopping behavior

8

Further related statistics

15

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