In 2018, for holiday shoppers in Sweden online was the main source of inspiration and discovery for Christmas gift ideas. According to the results of a consumer survey, compared to 57 percent of respondents who went online looking for Christmas gift ideas, physical stores was utilized by 52 percent of respondents.
Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018
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Facebook. (November 8, 2019). Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018 [Graph]. In Statista. Retrieved March 01, 2021, from https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook. "Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018." Chart. November 8, 2019. Statista. Accessed March 01, 2021. https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook. (2019). Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018. Statista. Statista Inc.. Accessed: March 01, 2021. https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook. "Main Discovery or Inspiration Channels of Gift Shoppers during The Festive Season in Sweden in 2018." Statista, Statista Inc., 8 Nov 2019, https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/
Facebook, Main discovery or inspiration channels of gift shoppers during the festive season in Sweden in 2018 Statista, https://www.statista.com/statistics/1076922/christmas-gift-inspiration-channels-sweden/ (last visited March 01, 2021)