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Programmatic purchasing: share of the digital advertising budget in France 2015

Distribution of French advertisers according to the share of programmatic purchases in their digital advertising investments in France in 2015 *

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Sources

Release date

September 2015

Region

France

Survey time period

2015

Number of respondents

> 1,000 people questioned *

Method of interview

Questionnaire

Supplementary notes

* The respondents came from nearly 700 companies in the following sectors:
Agencies / Communication / Régies
Banks and Insurance
industry
Distribution / E-commerce / CPG
Media / Publishing
Tourism / Hospitality / Leisure
Telecoms
Software Edition
Business Services
Textile / Fashion

Council luxury
energy
Services to individuals
Construction / Real Estate
Health / Pharmacy / Cosmetics
Public service

The source does not mention the original question.

The source offers a definition of programmatic on page 11 of the report.

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