Growth in Google ad conversion for entertainment advertisers due to COVID-19 U.S 2020

Published by

Valentina Dencheva,

Jul 24, 2023

In recent weeks, due to coronavirus outbreak, search advertising conversion rates in the United States related to entertainment has significantly grown. Between February 24 and March 25, 2020 search ad conversion rate for on demand media has increased by a whopping 102 percent.

Change in Google advertising conversions for entertainment advertisers as a result of coronavirus pandemic in the United States as of March 2020

Characteristic	Growth rate
Movies, films & DVDs	7%
Sports entertainment	30%
On demand media	102%

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Release date

March 2020

More information

Region

United States

Survey time period

February 24 to March 25, 2020

Supplementary notes

The source provides the following information on methodology: "This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average."

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