In recent weeks, due to coronavirus outbreak, search advertising conversion rates in the United States related to entertainment has significantly grown. Between February 24 and March 25, 2020 search ad conversion rate for on demand media has increased by a whopping 102 percent.
Change in Google advertising conversions for entertainment advertisers as a result of coronavirus pandemic in the United States as of March 2020
The source provides the following information on methodology: "This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average."
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WordStream. (March 25, 2020). Change in Google advertising conversions for entertainment advertisers as a result of coronavirus pandemic in the United States as of March 2020 [Graph]. In Statista. Retrieved September 28, 2020, from https://www.statista.com/statistics/1107891/change-in-google-ad-metrics-for-us-entertainment-advertisers-due-to-covid-19/
WordStream. "Change in Google advertising conversions for entertainment advertisers as a result of coronavirus pandemic in the United States as of March 2020." Chart. March 25, 2020. Statista. Accessed September 28, 2020. https://www.statista.com/statistics/1107891/change-in-google-ad-metrics-for-us-entertainment-advertisers-due-to-covid-19/
WordStream. (2020). Change in Google advertising conversions for entertainment advertisers as a result of coronavirus pandemic in the United States as of March 2020. Statista. Statista Inc.. Accessed: September 28, 2020. https://www.statista.com/statistics/1107891/change-in-google-ad-metrics-for-us-entertainment-advertisers-due-to-covid-19/
WordStream. "Change in Google Advertising Conversions for Entertainment Advertisers as a Result of Coronavirus Pandemic in The United States as of March 2020." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1107891/change-in-google-ad-metrics-for-us-entertainment-advertisers-due-to-covid-19/
WordStream, Change in Google advertising conversions for entertainment advertisers as a result of coronavirus pandemic in the United States as of March 2020 Statista, https://www.statista.com/statistics/1107891/change-in-google-ad-metrics-for-us-entertainment-advertisers-due-to-covid-19/ (last visited September 28, 2020)
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