Share of U.S. marketers spending most on programmatic ads 2017, by medium

The statistic shows the share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium. It was found that 37 percent of responding digital marketers said they spent the majority of their desktop video ad budgets via programmatic buying,

Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium

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Source

Release date

March 2017

Region

United States

Survey time period

February 1 to 17, 2017

Number of respondents

300 respondents

Special properties

among digital marketers

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Statistics on "Programmatic advertising"

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