Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of U.S. marketers spending most on programmatic ads 2017, by medium

Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium

by A. Guttmann, last edited Nov 6, 2017
Share of U.S. marketers spending most on programmatic ads 2017, by medium The statistic shows the share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium. It was found that 37 percent of responding digital marketers said they spent the majority of their desktop video ad budgets via programmatic buying,
Show more

Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium

Share of respondents
--
--
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
by A. Guttmann, last edited Nov 6, 2017
The statistic shows the share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium. It was found that 37 percent of responding digital marketers said they spent the majority of their desktop video ad budgets via programmatic buying,
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Programmatic advertising
Programmatic advertising

All Information
in one Presentation

Programmatic advertising

Everything On "Programmatic advertising" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Programmatic advertising"
  • Overview
The most important statistics
  • Mobile programmatic
  • Video programmatic
  • Programmatic & addressable TV
  • Programmatic ad fraud
  • Header bidding
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.