During a 2021 survey, 41 percent of responding brand and agency executives from the United States stated they invested more than half of their programmatic budgets in mobile advertising. Another 23 percent said that mobile accounted for roughly half of their programmatic budgets.
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Programmatic advertising in the United States
Overview
8
- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2026
- Premium Statistic Media budgets in the U.S. 2021, by purchase model
- Premium Statistic Number of programmatic native advertisers in the U.S. 2020-2021
- Premium Statistic Digital ad impressions in the U.S. 2018.2021, by site type
- Premium Statistic B2B programmatic ad spend in the U.S. 2020-2021
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
Formats
8
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Programmatic digital video ad spend in the U.S. 2019-2023
- Premium Statistic Premium digital video ad views in the U.S. 2021-2022, by transaction type
- Premium Statistic Platforms with programmatically purchased video ads in the U.S. 2021
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2022
- Premium Statistic Programmatic radio ad spend in the U.S. 2019-2022
Marketer insights
8
- Premium Statistic Challenges of digital advertising in the U.S. 2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Most popular B2C marketing direct response channels in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
- Premium Statistic Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021
Consumer insights
8
- Premium Statistic Impact of ad adjacency on purchase decision in the U.S. 2021
- Premium Statistic Top issues reported by consumers vis-à-vis online product recommendations U.S. 2022
- Premium Statistic Consumer perception of brand safety in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
- Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
- Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
Further related statistics
5
- Share of digital advertising budgets traded programmatically worldwide 2017
- Leading factors for choosing a programmatic partner by CMOs worldwide 2018
- Italy: breakdown of programmatic advertising negotiations 2018
- Major opportunities in programmatic marketing development in Italy 2019
- Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
Further Content: You might find this interesting as well
Statistics
- Share of digital advertising budgets traded programmatically worldwide 2017
- Leading factors for choosing a programmatic partner by CMOs worldwide 2018
- Italy: breakdown of programmatic advertising negotiations 2018
- Major opportunities in programmatic marketing development in Italy 2019
- Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
Digiday, & AdTheorent. (July 15, 2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph]. In Statista. Retrieved September 27, 2023, from https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, und AdTheorent. "Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed September 27, 2023. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, AdTheorent. (2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021. Statista. Statista Inc.. Accessed: September 27, 2023. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, and AdTheorent. "Share of Programmatic Advertising Budgets Dedicated to Selected Media in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday & AdTheorent, Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 Statista, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/ (last visited September 27, 2023)
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/