Leading B2B online ad platforms in the Netherlands 2017-2019
Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*
Which platforms are used for business-to-business (B2B) digital advertising in the Netherlands? According to 56 percent of Dutch B2B marketers, Google AdWords and LinkedIn received the most focus for online advertising in 2019. The use of paid LinkedIn ads increased between 2017 and 2019, whereas AdWords became less popular. The source does not mention possible reasons for this development, although the social network did have around 4.6 million users in the Netherlands in 2019, making it a viable option for marketers who wanted to target a professional audience.
Online advertising, especially search, on the up
The market size of digital advertising in the Netherlands saw an increase in recent years, with total expenditure forecast to reach over two billion euros in 2019. Online ad campaigns were claimed to have been bigger than all traditional media in 2017, with most money being spent on paid search engine advertising.
Google the most frequently used search engine in the Netherlands
Google’s search engine consistently had the highest market share in the Netherlands between 2009 and 2019, further adding to the perceived importance of search engine advertising for marketers in the country. The Dutch domain of Google, Google.nl, received the most web traffic of all search engines on mobile. Other domains owned by the Silicon Valley (such as Google.com, Google.com.tr and Google.es) also attracted considerable traffic, however.
Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*
Loading statistic...
| 2017 | 2018 | 2019 | |
|---|---|---|---|
| Google AdWords | 46% | 59% | 56% |
| LinkedIn ads | 41% | 51% | 56% |
| Facebook ads | 26% | 27% | 25% |
| Display Advertising via DMPs | 10% | 10% | 14% |
| Native ads | 0% | 1% | 12% |
| Twitter ads | 2% | 2% | 3% |
| Bing ads | 0% | 1% | 2% |
Source
More information
Statistics on "Social media advertising in the Netherlands"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2B marketing automation usage in the Netherlands 2018
- Share of B2B marketers focusing on online marketing topics for 2019, by focus
- Small business in the U.S.: most effective social media channels 2016
- Video marketing online: most used platforms in Spain in 2014
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- CRM system usage by B2B marketers in the Netherlands 2018
- Leading B2B CRM systems in the Netherlands 2016-2018
- Success of online communication measures of B2B companies in Germany 2014
- Mobile display ad revenue in the U.S. 2013-2014, by company
- Social media sites used for advertising in the UK in 2013, by type of marketer
- Brazil: social media ad spend of the federal government 2016, by platform
- Brazil: social media ad spend of the federal government in 2016, by president
- Brazil: social media ad spend of the federal government 2005-2016
- Digital marketing areas most exciting to B2B marketers worldwide 2015
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- Opinion on likeability of advertising in the United Kingdom (UK) 2016, by platform
- Attitudes towards online marketing in Finland 2017
- Attitudes towards online marketing in Mexico 2017
- Italy: external provider for web companies in 2016, by service category
- Uncooked pasta manufacturing sales value in the United Kingdom (UK) 2008-2017
Statistics on "Social media advertising in the Netherlands"
Related topics
About Statista
