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Leading B2B online ad platforms in the Netherlands 2017-2019
Leading B2B online ad platforms in the Netherlands 2017-2019
Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*
by Raynor de Best,
last edited
Aug 29, 2019
Which platforms are used for business-to-business (B2B) digital advertising in the Netherlands? According to 56 percent of Dutch B2B marketers, Google AdWords and LinkedIn received the most focus for online advertising in 2019. The use of paid LinkedIn ads increased between 2017 and 2019, whereas AdWords became less popular. The source does not mention possible reasons for this development, although the social network did have around 4.6 million users in the Netherlands in 2019, making it a viable option for marketers who wanted to target a professional audience.
Online advertising, especially search, on the up
The market size of digital advertising in the Netherlands saw an increase in recent years, with total expenditure forecast to reach over two billion euros in 2019. Online ad campaigns were claimed to have been bigger than all traditional media in 2017, with most money being spent on paid search engine advertising.
Google the most frequently used search engine in the Netherlands
Google’s search engine consistently had the highest market share in the Netherlands between 2009 and 2019, further adding to the perceived importance of search engine advertising for marketers in the country. The Dutch domain of Google, Google.nl, received the most web traffic of all search engines on mobile. Other domains owned by the Silicon Valley (such as Google.com, Google.com.tr and Google.es) also attracted considerable traffic, however.
Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*
Loading statistic...
| 2017 | 2018 | 2019 | |
|---|---|---|---|
| Google AdWords | 46% | 59% | 56% |
| LinkedIn ads | 41% | 51% | 56% |
| Facebook ads | 26% | 27% | 25% |
| Display Advertising via DMPs | 10% | 10% | 14% |
| Native ads | 0% | 1% | 12% |
| Twitter ads | 2% | 2% | 3% |
| Bing ads | 0% | 1% | 2% |
| 2017 | 2018 | 2019 | |
|---|---|---|---|
| Google AdWords | 46% | 59% | 56% |
| LinkedIn ads | 41% | 51% | 56% |
| Facebook ads | 26% | 27% | 25% |
| Display Advertising via DMPs | 10% | 10% | 14% |
| Native ads | 0% | 1% | 12% |
| Twitter ads | 2% | 2% | 3% |
| Bing ads | 0% | 1% | 2% |
© Statista 2019
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by Raynor de Best,
last edited
Aug 29, 2019
Which platforms are used for business-to-business (B2B) digital advertising in the Netherlands? According to 56 percent of Dutch B2B marketers, Google AdWords and LinkedIn received the most focus for online advertising in 2019. The use of paid LinkedIn ads increased between 2017 and 2019, whereas AdWords became less popular. The source does not mention possible reasons for this development, although the social network did have around 4.6 million users in the Netherlands in 2019, making it a viable option for marketers who wanted to target a professional audience.
Online advertising, especially search, on the up
The market size of digital advertising in the Netherlands saw an increase in recent years, with total expenditure forecast to reach over two billion euros in 2019. Online ad campaigns were claimed to have been bigger than all traditional media in 2017, with most money being spent on paid search engine advertising.
Google the most frequently used search engine in the Netherlands
Google’s search engine consistently had the highest market share in the Netherlands between 2009 and 2019, further adding to the perceived importance of search engine advertising for marketers in the country. The Dutch domain of Google, Google.nl, received the most web traffic of all search engines on mobile. Other domains owned by the Silicon Valley (such as Google.com, Google.com.tr and Google.es) also attracted considerable traffic, however.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- Netherlands
- Survey time period
- 2018
- Number of respondents
- 200 respondents
- Special properties
- B2B marketers in the Netherlands; the source does not specify the date of the survey nor does it specify the type of survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The figures have been taken from several publications.
Free access to basic statistics
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Netherlands
- Survey time period
- 2018
- Number of respondents
- 200 respondents
- Special properties
- B2B marketers in the Netherlands; the source does not specify the date of the survey nor does it specify the type of survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The figures have been taken from several publications.
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Statistics on "Social media advertising in the Netherlands"
- Market overview
The most important statistics
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- Millennial social media usage in the Netherlands in 2019, by platformMost popular social media platforms amongst Millennials in the Netherlands 2019
- Which social media platforms do you use?*Leading social media platforms based on penetration in the Netherlands 2016-2018
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age groupHours per day on social media in the Netherlands 2017, by age group
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018Companies with a website to order, book or reserve in the Netherlands 2012-2018
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branchCompany websites with order or booking possibility the Netherlands 2017, by branch
- Share of individuals who shop online in the Netherlands from 2012 to 2018Share of individuals who shop online in the Netherlands 2012-2018
- Social media users
The most important statistics
- Total number of monthly active Instagram users in Belgium, Luxembourg and the Netherlands as of January 2018 (in millions)Monthly active Instagram users in Benelux region 2018, by country
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Total number of users of WhatsApp in the Netherlands from 2016 to 2019 (in millions)Number of WhatsApp users in the Netherlands 2016-2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- User behavior
The most important statistics
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2018
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- At which time of the day are you actively using social media?*Distribution of social media usage throughout the day the Netherlands 2018, by time
- How many times a day do you actively use social media?Daily social media usage in the Netherlands 2018, by frequency and age group
- Through which digital communication channel do you prefer to receive service messages?*Preferred channels for service messages in the Netherlands 2018, by channel
- Which digital communication platform is the first you use after waking up? Communication platform usage after waking up in the Netherlands 2018, by platform
- Which (job) websites and/or social media would you use to search for a new job?*Most frequently used online channels to find job vacancies in the Netherlands 2018
- How often do you follow the news via social media?*Frequency of social media news consumption among Millennials in the Netherlands 2018
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The most important statistics
- Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*Comfort with data collection by social media networks in the Netherlands 2016
- Percentage change on previous year of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017Social media display ad revenue change in the Netherlands 2013-2017
- Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*Leading B2B online ad platforms in the Netherlands 2017-2019
- Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2018Leading online brands based on reach in the Netherlands 2018
- Value of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017 (in million euros)Social media advertising revenue in the Netherlands 2013-2017
- Share of online influencers' daily active use of social media platforms in the Netherlands 2016, by social media platformRanking of social media by influencer penetration in the Netherlands 2016
- Most-followed influencers on Instagram based in the Netherlands as of August 2019Most popular Netherlands-based influencers on Instagram 2019
- Most-followed Twitch streamers in the Netherlands as of April 2019Most popular Twitch streamers in the Netherlands 2019
- Programmatic advertising
The most important statistics
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
- Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*Change in programmatic ad impressions sold in the Netherlands 2013-2018
- Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*Average price of programmatic ad impressions sold in the Netherlands 2013-2018
- Percentage change on previous year of the average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018*Average price change of programmatic ad impressions sold in the Netherlands 2013-2018
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Statistics on "Social media advertising in the Netherlands"
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)
- Millennial social media usage in the Netherlands in 2019, by platform
- Which social media platforms do you use?*
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age group
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branch
- Share of individuals who shop online in the Netherlands from 2012 to 2018
- Total number of monthly active Instagram users in Belgium, Luxembourg and the Netherlands as of January 2018 (in millions)
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
- Total number of users of WhatsApp in the Netherlands from 2016 to 2019 (in millions)
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age group
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age group
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age group
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age group
- Which online social network activities have you engaged in over the past 3 months?*
- At which time of the day are you actively using social media?*
- How many times a day do you actively use social media?
- Through which digital communication channel do you prefer to receive service messages?*
- Which digital communication platform is the first you use after waking up?
- Which (job) websites and/or social media would you use to search for a new job?*
- How often do you follow the news via social media?*
- Social media channels used for ideas and advice on Sinterklaas (Saint Nicholas) and Christmas gifts in the Netherlands in 2018
- Through which channel and how often did you purchase something the past 12 months following a commercial message?
- Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*
- Percentage change on previous year of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017
- Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*
- Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2018
- Value of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017 (in million euros)
- Share of online influencers' daily active use of social media platforms in the Netherlands 2016, by social media platform
- Most-followed influencers on Instagram based in the Netherlands as of August 2019
- Most-followed Twitch streamers in the Netherlands as of April 2019
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*
- Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*
- Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*
- Percentage change on previous year of the average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018*
- Share of B2B marketers using marketing automation in the Netherlands in 2018
- Share of B2B marketers in the Netherlands forecasted online marketing focus in 2019, by marketing focus*
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- Most used platforms for uploading advertising videos in Spain in 2014
- Who posts on social channels?
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- Share of respondents who stated to like advertising in the United Kingdom (UK) in 2016, by platform
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- Household purchase value of chilled fish & seafood from discounters in France from 2009 to 2015 (in 1,000 euros)
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