Which platforms are used for business-to-business (B2B) digital advertising in the Netherlands? According to 56 percent of Dutch B2B marketers, Google AdWords and LinkedIn received the most focus for online advertising in 2019. The use of paid LinkedIn ads increased between 2017 and 2019, whereas AdWords became less popular. The source does not mention possible reasons for this development, although the social network did have around 4.6 million users in the Netherlands in 2019, making it a viable option for marketers who wanted to target a professional audience.
Google the most frequently used search engine in the Netherlands
Google’s search engine consistently had the highest market share in the Netherlands between 2009 and 2019, further adding to the perceived importance of search engine advertising for marketers in the country. The Dutch domain of Google, Google.nl, received the most web traffic of all search engines on mobile. Other domains owned by the Silicon Valley (such as Google.com, Google.com.tr and Google.es) also attracted considerable traffic, however.
Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*
B2B marketers in the Netherlands; the source does not specify the date of the survey nor does it specify the type of survey
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The figures have been taken from several publications.
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Online Succes. (November 14, 2018). Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform* [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/645080/leading-b2b-online-ad-platforms-in-the-netherlands/
Online Succes. "Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*." Chart. November 14, 2018. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/645080/leading-b2b-online-ad-platforms-in-the-netherlands/
Online Succes. (2018). Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*. Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/645080/leading-b2b-online-ad-platforms-in-the-netherlands/
Online Succes. "Share of B2b Marketers Advertising Online in The Netherlands from 2017 to 2019, by Online Platform*." Statista, Statista Inc., 14 Nov 2018, https://www.statista.com/statistics/645080/leading-b2b-online-ad-platforms-in-the-netherlands/
Online Succes, Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform* Statista, https://www.statista.com/statistics/645080/leading-b2b-online-ad-platforms-in-the-netherlands/ (last visited May 29, 2022)