During the 2020 Amazon Prime Day event, which ran on October 13 and 14, advertising spending on Amazon sponsored product ads grew by 168 percent year-on-year. At the same time spending on sponsored brands ads increased by 321 percent. Cost per click on sponsored products and brands advertising grew by 20 and 37 percent respectively.
Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad
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Tinuiti. (October 22, 2020). Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti. "Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad." Chart. October 22, 2020. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti. (2020). Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti. "Year-on-year Growth of Advertising Metrics during Amazon Prime Day in The United States in 2020, by Type of Ad." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti, Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad Statista, https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/ (last visited May 21, 2022)
