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Y-o-y growth of Amazon Prime Day ad metrics in the U.S. 2020, by ad type

During the 2020 Amazon Prime Day event, which ran on October 13 and 14, advertising spending on Amazon sponsored product ads grew by 168 percent year-on-year. At the same time spending on sponsored brands ads increased by 321 percent. Cost per click on sponsored products and brands advertising grew by 20 and 37 percent respectively.

Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad

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Release date

October 2020


United States

Survey time period

October 13 and 14, 2020

Special properties

based on anonymized client data of the source; broader metrics may vary

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Statistics on "Amazon advertising in the U.S. "

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