Consumers who buy offline and online in Poland 2019, by channel and sector

In 2019, 56 percent of respondents in Poland buying clothes or shoes did so in the traditional channel, and 44 percent on the internet. Tickets to the cinema had the largest share in the online shopping channel, while the offline channel was the most popular when buying cosmetics.

Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel

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Source

Release date

October 2019

Region

Poland

Survey time period

June 2019

Number of respondents

8,937 respondents

Special properties

Consumers reached through research partners

Method of interview

Online survey

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Statistics on "Omnichannel retail in Poland"

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