Influencer marketing: millennial attitude in the UK 2018

This statistic shows the results of a survey on the attitude of millennials towards influencer marketing in the United Kingdom (UK) in 2018. The survey found that more than a third of UK millennial consumers felt that influencer marketing was damaging to society, whereas slightly one in four Generation Y consumers stated to have purchased an item as a direct result of an influencer promotion.

Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018

Characteristic	Share of respondents that agreed
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Release date

February 2018

More information

Region

United Kingdom

Survey time period

January 30 to February 2, 2018

Number of respondents

2,015*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Refers to total number of respondents. Number of millennial respondents not specified. The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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