Coronavirus impact on advertising investment in Spain 2020

COVID-19, the disease caused by the SARS-CoV-2 coronavirus, has notably affected Spain. The country is the main European focus of the outbreak, striking many sectors such as tourism, air transport and also advertising. In the case of the latter, the vast majority of marketing professionals and managers forecast a considerable impact on advertising investment in the six months following the study in March 25th, 2020, with almost half of the respondents stating that the sector will see a drop of about 20 percent.