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Market size of sex toys in China 2011-2018

Chinese sex toy market was booming in the recent few years, which could be reflected by a significant increase of startups and a rising consumer demand. In 2018, the market size of adult toys in China amounted to 348.8 billion yuan - a nine percent year-on-year growth. Over half of the sales came from young adults aged under 35.

Market size of adult toys in China from 2011 to 2018

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Source

Release date

March 2020

Region

China

Survey time period

2011 to 2018

Supplementary notes

Note: 1 yuan is equal to about 0.14 U.S. dollars and 0.13 euros (as of April 2020).

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