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Cancellations and cashflow issues for marketers due to COVID-19 in the UK in 2020

The main concerns for marketers due to the coronavirus pandemic in the United Kingdom (UK) are cancellations and cut-backs, and cashflows. This is according to a survey carried out from March to July 2020. Almost 18 percent were worried about the negative impact of the coronavirus on the economy/sector as of July 2020.

Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to July 2020

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Release date

August 2020


United Kingdom

Survey time period

March to July 2020

Number of respondents

70 respondents

Special properties

Members of the Data & Marketing Association community

Method of interview

Online survey

Supplementary notes

Question phrased by the source: "Q. You mentioned that Coronavirus will negatively impact your organization. Can you provide more detail on why you think this is the case?"

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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

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