Global consumer views on brand communication during coronavirus outbreak 2020

During the time of the coronavirus pandemic, global consumer sentiment towards brand communication seems rather positive, with 65 percent saying that hearing form brands about their response to the situation is comforting and reassuring. In China and Brazil especially, where 89 and 78 percent of consumers were of this opinion. On the other hand, 58 percent fo consumers in India thought all brand communication during the outbreak was just adding to their anxiety and concern, and so did 67 percent of Chinese respondents.

Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country

Characteristic	Hearing from brands I use about what they are doing to respond to the pandemic is comforting and reassuring to me	All of the communications I am getting from brands about the virus are just adding to my anxiety and concern
China	89%	67%
Brazil	78%	39%
India	76%	58%
South Africa	72%	32%
Canada	67%	33%
Italy	67%	30%
United States	66%	38%
South Korea	61%	28%
United Kingdom	61%	32%
France	55%	33%
Japan	48%	33%
Germany	45%	21%

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Release date

March 2020

More information

Region

Worldwide

Survey time period

March 23 to 26, 2020

Number of respondents

12,000 respondents

Supplementary notes

Question: Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree

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