Global consumer views on brand communication during COVID-19 in 2020, by country

During the time of the coronavirus pandemic, global consumer sentiment towards brand communication seems rather positive, with 65 percent saying that hearing form brands about their response to the situation is comforting and reassuring. In China and Brazil especially, where 89 and 78 percent of consumers were of this opinion. On the other hand, 58 percent fo consumers in India thought all brand communication during the outbreak was just adding to their anxiety and concern, and so did 67 percent of Chinese respondents.

Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country

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Release date

March 2020



Survey time period

March 23 to 26, 2020

Number of respondents

12,000 respondents

Supplementary notes

Question: Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree

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