Print and online ad spend share in the U.S and Canada in 2019, by industry
In 2019 a study was conducted to compare the state of consumer advertising in the United States and Canada. It was found that the two neighbors are similar in terms of which industries spend the largest share online and on print ads, namely, the top three were media and entertainment, retail, and finance and real estate. However, there were some differences as to how much they spent. For example, media and entertainment accounted for 18.7 percent of online and print spend in Canada, whereas the same industry had a 15.2 percent share of those expenditures in the United States.
