B2B print ad spend share in the U.S and Canada in 2019, by industry
In 2019 a study was conducted to compare the state of B2B advertising in the United States and Canada. It was found that the two neighbors are similar in terms of which industries spend the largest share on B2B print ads, namely, the top three were industrial, professional service, and financial. However, there were some differences as to how much they spent. For example, wholesalers accounted for 9.4 percent of total print spend in Canada, whereas the same industry only had a six percent share of total expenditures in the United States.
