Consumption of the IMDB TV in the last year in the U.S. by generation 2020

Results from a survey on consumer consumption of streaming services in the United States in February 2020 revealed Millennials to be the least likely to watch IMDB TV, as only three percent of those surveyed had used the channel in the past 12 months. Consumption was low across all generations, with under 10 percent of each group having used IMDB TV in the last year.

Share of adults who used IMDB TV in the last year in the United States as of February 2020, by generation

Characteristic	Share of respondents
Gen Z	8%
Millennials	3%
Gen X	5%
Baby boomer	4%

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Release date

March 2020

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Region

United States

Survey time period

February 26 to 27, 2020

Number of respondents

1,147*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Count by generation: Gen Z:432, Millennials:270, Gen X:759, Baby boomer: 137, Silent generation: 179
Question: Which, if any, of the following streaming services have you used in the past 12 months (i.e., since past day, this month, last year)? IMBD TV

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