Awareness rate of snack brands in France 2020

The "aperitif" is a popular social practice in France which brings people together to enjoy a drink and some savory snacks, usually in the late afternoon or early evening. As a result, many amuse bouche brands offer a large panel of products manufactured specifically for this kind of gathering.
In this survey mandated by Boursin, French people were asked whether they were aware of a selection of snack brands. Apericube and Boursin have the highest recognition rate among the selection, with more than 90 percent of respondents familiar with both brands.

Level of recognition of selected snack brands in France in 2020*

Characteristic	Share of respondents
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Release date

July 2020

More information

Region

France

Survey time period

June 12-15, 2020

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

* The question was phrased by the source as follows: "Do you know the following brands?"
** The brands Apericube and Boursin both belong to the Bel group.
*** The brands Blini and Atelier Blini are both part of the Labeyrie Fine Foods group.

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