In 2020, the Indonesian government allocated about 9.53 billion Indonesian rupiah for social media and influencer advertising. The Indonesian government has used influencer advertising as a tool to reach out to the millennials in the country who are predominantly active social media users.
Government budget for social media and influencer advertising in Indonesia from 2017 to 2020
(in billion Indonesian rupiah)
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Indonesia Corruption Watch. (August 21, 2020). Government budget for social media and influencer advertising in Indonesia from 2017 to 2020 (in billion Indonesian rupiah) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/1175592/indonesia-government-budget-for-social-media-and-influencers/
Indonesia Corruption Watch. "Government budget for social media and influencer advertising in Indonesia from 2017 to 2020 (in billion Indonesian rupiah)." Chart. August 21, 2020. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/1175592/indonesia-government-budget-for-social-media-and-influencers/
Indonesia Corruption Watch. (2020). Government budget for social media and influencer advertising in Indonesia from 2017 to 2020 (in billion Indonesian rupiah). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/1175592/indonesia-government-budget-for-social-media-and-influencers/
Indonesia Corruption Watch. "Government Budget for Social Media and Influencer Advertising in Indonesia from 2017 to 2020 (in Billion Indonesian Rupiah)." Statista, Statista Inc., 21 Aug 2020, https://www.statista.com/statistics/1175592/indonesia-government-budget-for-social-media-and-influencers/
Indonesia Corruption Watch, Government budget for social media and influencer advertising in Indonesia from 2017 to 2020 (in billion Indonesian rupiah) Statista, https://www.statista.com/statistics/1175592/indonesia-government-budget-for-social-media-and-influencers/ (last visited May 24, 2022)
