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Government budget for social media and influencer advertising Indonesia 2017-2020

Published by Hanadian Nurhayati-Wolff, Jan 26, 2023
In 2020, the Indonesian government allocated about 9.53 billion Indonesian rupiah for social media and influencer advertising. The Indonesian government has used influencer advertising as a tool to reach out to the millennials in the country who are predominantly active social media users.

Government budget for social media and influencer advertising in Indonesia from 2017 to 2020 (in billion Indonesian rupiah)

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Release date

August 2020

Region

Indonesia

Survey time period

2017 to 2020

Supplementary notes

1,000 Indonesian rupiah is equal to 0.068 U.S. dollars and 0.058 euros as of October 2020.

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