Reasons for using more than one social listening tool LatAm 2019

During a survey carried out in 2019, 56 percent of responding public relations (PR) professionals from Colombia, Mexico, and Venezuela who said that they used more than one social listening tool stated that they did so because the tools used different data sources, and 49 percent said the tool tested different capabilities.

Reasons for using more than one social listening tool among PR professionals in Latin America in 2019

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

February 2020

More information

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Special properties

respondents from Colombia, Mexico, and Venezuela only

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "If you use 2 or more social listening tools at your company, please select the reason for having more than one tool."

Citation formats