In 2019 a study was conducted among the U.S. consumer packaged goods manufacturers, where respondents were asked to indicate how they distribute their shopper marketing budgets. According to the results, CPG companies intended to spend the largest share of their 2020 shopper marketing budgets on coupons and retailer-specific offers. In-store advertising was the second most popular vehicle for shopper marketing efforts.
Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type
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Share of spending
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Cadent Consulting. (December 18, 2019). Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1182137/cpg-manufacturer-shopper-marketing-spend-usa/
Cadent Consulting. "Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type." Chart. December 18, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1182137/cpg-manufacturer-shopper-marketing-spend-usa/
Cadent Consulting. (2019). Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1182137/cpg-manufacturer-shopper-marketing-spend-usa/
Cadent Consulting. "Projected Cpg Manufacturer Spending on Shopper Marketing in The United States in 2020, by Type." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1182137/cpg-manufacturer-shopper-marketing-spend-usa/
Cadent Consulting, Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type Statista, https://www.statista.com/statistics/1182137/cpg-manufacturer-shopper-marketing-spend-usa/ (last visited July 27, 2024)
Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type [Graph], Cadent Consulting, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/1182137/cpg-manufacturer-shopper-marketing-spend-usa/