Share of U.S. CMOs considering their brand has a customer-focused purpose 2023

Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry 

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Release date

March 2023

Region

United States

Survey time period

January 10 to February 1, 2023

Number of respondents

314 respondents

Special properties

among marketing leaders at for-profit companies; only those who rated the statement as "very highly"

Method of interview

Email survey

Supplementary notes

The question was phrased by the source as follows:
"Rate the degree to which the following ideas related to branding are embraced in your company: Our brand promise has a strong customer-focused purpose."

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