Share of U.S. CMOs considering their brand has a customer-focused purpose 2023

Published by
Julia Faria,
Jul 13, 2023
During an early 2023 survey in the United States, 43 percent of responding chief marketing officers (CMOs) stated that their brands' promise has a strong customer-focused purpose. Among professionals managing brands in the consumer services and education sectors, the shares peaked at 66.7 percent. The banking, finance, and insurance sector followed with 59.1 percent.

Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry 

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Release date

March 2023

Region

United States

Survey time period

January 10 to February 1, 2023

Number of respondents

314 respondents

Special properties

among marketing leaders at for-profit companies; only those who rated the statement as "very highly"

Method of interview

Email survey

Supplementary notes

The question was phrased by the source as follows:
"Rate the degree to which the following ideas related to branding are embraced in your company: Our brand promise has a strong customer-focused purpose."

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