Nestle: ad spend in the U.S. 2021

In 2021, Nestlé invested 2.4 billion U.S. dollars in advertising in the United States. The Swiss confectionary company kept its ad spending stable compared the previous year. Nestlé owns brands such as Gerber, Poland Spring, KitKat, and Nescafé, just to name a few.

Nestlé advertising spending in the United States from 2013 to 2021 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2022

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Region

United States

Survey time period

2013 to 2021

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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