Types of CPG marketing spend impacting consumers in the U.S. the most 2022

Published by
Julia Faria,
Jul 13, 2023
In 2022, trade promotion appeared as the most influential type of marketing spending in the consumer packaged goods industry in the United States. According to the survey conducted among CPG manufacturers, retailers, and shoppers, 55 percent of respondents considered the marketing strategy very or extremely influential. Consumer promotion and shopper marketing came next, mentioned by 52 and 43 percent of respondents as influential.

CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type

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Release date

December 2022

Region

United States

Survey time period

July 2022

Number of respondents

350 respondents

Special properties

among CPG manufacturers, retailers, and shoppers

Supplementary notes

The source did not provide information on the exact date of survey.

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