During a survey among chief marketing officers (CMOs) from for-profit companies in the United States concluded in August 2023, they reported that the marketing spending of educational corporations increased by an average of 18.7 percent throughout the preceding 12 months. That was the highest growth rate among the presented sectors. According to the same study, the consumer packaged goods (CPG) segment allocated most of its budget to marketing.
Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry
Characteristic
Overall marketing spending
Digital marketing spending
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The CMO Survey. (September 20, 2023). Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey. "Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry." Chart. September 20, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey. (2023). Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey. "Change in Total and Digital Marketing Spending According to Cmos in The United States as of August 2023, by Industry." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey, Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry Statista, https://www.statista.com/statistics/1219350/marketing-spending-change-category-usa/ (last visited July 27, 2024)
Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry [Graph], The CMO Survey, September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1219350/marketing-spending-change-category-usa/
