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U.S. CPG manufacturer marketing budget share 2012-2017, by type

Published by A. Guttmann, Mar 20, 2019
The timeline shows the distribution of CPG manufacturer marketing spending in the United States from 2012 to 2017, broken down by type. It was found that CPG companies were projected to dedicate 13.3 percent of their marketing budgets to traditional advertising in 2017, and 19.9 percent to digital channels.

Distribution of CPG manufacturer marketing spending in the United States from 2012 to 2017, by type

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Release date

February 2017

Region

United States

Survey time period

2012 to 2016

Number of respondents

600 respondents

Special properties

among CPG manufacturers, retailers and shoppers

Method of interview

Online survey

Supplementary notes

*Forecast.

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