During a 2019 study conducted among the consumer packaged goods manufacturers, it was found that CPG companies were dedicating 13.6 percent of their marketing budgets to traditional advertising in 2019, and 21.9 percent to digital channels. According to industry projections the share of budgets devoted to digital channels will grow to 22.8 percent in 2020.
Distribution of CPG manufacturer marketing spending in the United States in 2019 and 2020, by type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Cadent Consulting. (December 18, 2019). Distribution of CPG manufacturer marketing spending in the United States in 2019 and 2020, by type [Graph]. In Statista. Retrieved August 16, 2022, from https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/
Cadent Consulting. "Distribution of CPG manufacturer marketing spending in the United States in 2019 and 2020, by type." Chart. December 18, 2019. Statista. Accessed August 16, 2022. https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/
Cadent Consulting. (2019). Distribution of CPG manufacturer marketing spending in the United States in 2019 and 2020, by type. Statista. Statista Inc.. Accessed: August 16, 2022. https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/
Cadent Consulting. "Distribution of Cpg Manufacturer Marketing Spending in The United States in 2019 and 2020, by Type." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/
Cadent Consulting, Distribution of CPG manufacturer marketing spending in the United States in 2019 and 2020, by type Statista, https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/ (last visited August 16, 2022)