Try our corporate solution for free!
(212) 419-8286

U.S. CPG manufacturer marketing budget share 2019-2020, by type

During a 2019 study conducted among the consumer packaged goods manufacturers, it was found that CPG companies were dedicating 13.6 percent of their marketing budgets to traditional advertising in 2019, and 21.9 percent to digital channels. According to industry projections the share of budgets devoted to digital channels will grow to 22.8 percent in 2020.

Distribution of CPG manufacturer marketing spending in the United States in 2019 and 2020, by type

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019


United States

Survey time period


Number of respondents

400 respondents

Special properties

among CPG manufacturers, retailers and shoppers

Method of interview

Online survey

Supplementary notes

The source did not provide information on the exact date of survey.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "CBD retail in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.