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U.S. CPG manufacturer marketing budget share 2019-2020, by type

Published by A. Guttmann, Oct 26, 2020
During a 2019 study conducted among the consumer packaged goods manufacturers, it was found that CPG companies were dedicating 13.6 percent of their marketing budgets to traditional advertising in 2019, and 21.9 percent to digital channels. According to industry projections the share of budgets devoted to digital channels will grow to 22.8 percent in 2020.

Distribution of CPG manufacturer marketing spending in the United States in 2019 and 2020, by type

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Source

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Release date

December 2019

Region

United States

Survey time period

2019

Number of respondents

400 respondents

Special properties

among CPG manufacturers, retailers and shoppers

Method of interview

Online survey

Supplementary notes

*Forecast.
The source did not provide information on the exact date of survey.

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