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Share of media investments allocated to the fashion industry in France 2018-2020

Published by Statista Research Department, Nov 18, 2020
The share of total net media investment dedicated to the fashion industry has slightly been decreasing over the past years in France. As of 2020, the fashion industry accounted for 3.6 percent of total media investment, while this value reached four percent in 2018. The fashion sector also represented four percent of digital advertising expenditure in France in 2019.

Share of total net media investment dedicated to the fashion industry in France between 2018 and 2020

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Release date

November 2020

Region

France

Survey time period

2018 to 2020

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