Cinema advertising spending before and after the coronavirus outbreak in Sweden 2020

After the coronavirus outbreak in Sweden, spending on cinema advertising significantly fell in the Scandinavian country. While the cinema ad spending grew by more than 50 percent in January 2020 compared to the same period a year earlier, in May and June 2020, expenditures on this medium decreased by 100 percent. Afterwards, the marked seemed to slowly recover again. In August, the decline amounted to only 88.4 percent.

The first case of the coronavirus in Sweden was confirmed on February 4, 2020. As a result of the situation, theater performances, museums, concerts, as well as cinemas were forced to close or be canceled as of March 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to August 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2020



Survey time period

January to August 2020

Special properties

Ad spending made by members of Sveriges Mediebyråer

Supplementary notes

The figures have been taken from several publications.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Coronavirus: impact on the media and advertising industry in Scandinavia"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.