After the coronavirus outbreak in Sweden, spending on cinema advertising significantly fell in the Scandinavian country. While the cinema ad spending grew by more than 50 percent in January 2020 compared to the same period a year earlier, in May and June 2020, expenditures on this medium decreased by 100 percent. Afterwards, the market seemed to slowly recover again and the decline rate amounted to 82.6 percent as of September that year. In the last three months of 2020, the rates dropped again and amounted to minus 100 percent in December.
The first case of the coronavirus in Sweden was confirmed on February 4, 2020. As a result of the situation, theater performances, museums, concerts, as well as cinemas were forced to close or be canceled as of March 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020
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Year-over-year spending change
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Sveriges Mediebyråer. (January 12, 2021). Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020 [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges Mediebyråer. "Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020." Chart. January 12, 2021. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges Mediebyråer. (2021). Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges Mediebyråer. "Year-over-year Cinema Advertising Spending Change before and after The Coronavirus Outbreak in Sweden from January to December 2020." Statista, Statista Inc., 12 Jan 2021, https://www.statista.com/statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges Mediebyråer, Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020 Statista, https://www.statista.com/statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/ (last visited September 10, 2024)
Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020 [Graph], Sveriges Mediebyråer, January 12, 2021. [Online]. Available: https://www.statista.com/statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
