During a survey carried out in Mexico in November 2020, approximately 22 percent of responding advertisers stated they increased their advertising spending in 2020, as a result of the COVID-19 pandemic. Meanwhile, 64 percent of interviewees said their ad spending decreased in 2020. A June 2020 forecast projected that total advertising spending in Mexico in 2020 would fall by 22 percent compared to the value reported in 2019.
Changes in advertising investment among companies in Mexico in 2020
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IAB México. (November 20, 2020). Changes in advertising investment among companies in Mexico in 2020 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1190243/mexico-ad-investment-changes/
IAB México. "Changes in advertising investment among companies in Mexico in 2020." Chart. November 20, 2020. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1190243/mexico-ad-investment-changes/
IAB México. (2020). Changes in advertising investment among companies in Mexico in 2020. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1190243/mexico-ad-investment-changes/
IAB México. "Changes in Advertising Investment among Companies in Mexico in 2020." Statista, Statista Inc., 20 Nov 2020, https://www.statista.com/statistics/1190243/mexico-ad-investment-changes/
IAB México, Changes in advertising investment among companies in Mexico in 2020 Statista, https://www.statista.com/statistics/1190243/mexico-ad-investment-changes/ (last visited October 15, 2024)
Changes in advertising investment among companies in Mexico in 2020 [Graph], IAB México, November 20, 2020. [Online]. Available: https://www.statista.com/statistics/1190243/mexico-ad-investment-changes/